You can use the following press release as a guide. Make sure you edit your event details. The press usually needs a week of lead time, so send it out around November 12 to anyone you can think of - local TV stations, newspapers, radio stations, and bloggers.
For Immediate Release: November 12, 2009
Contact person:
YOUR NAME HERE
Contact
details:YOUR PHONE AND EMAIL
HERE
SQUATTING FOR TOILETS IN YOUR
CITY NAME HERE:
CELEBRATING WORLD TOILET DAY BY SQUATTING IN
PUBLIC
November 19 is World Toilet Day. All across the world, sanitation advocates will be raising awareness for the world's 2.5 billion people without sanitation by squatting for one minute in public places. It's called The Big Squat. And our local Squat Squad will be squatting at LOCATION at TIME.
Why squatting? Because that's what people do when they don't have proper sanitation. The Big Squat will put the spotlight on the fact that so many people in the world don't have the dignity and convenience that most people take for granted - and that diarrheal diseases kill five times as many children in the developing world as does HIV/AIDS.
The world is facing a sanitation crisis. But many people are too shy to talk about sanitation, even though it's vital for human health and contributes significantly to dignity and social development.
There's no doubt that the sight of a huge number of people squatting in a public place will draw attention. We invite your organization to join us.
ABOUT WORLD TOILET DAY
World Toilet Day is a global day of action
to increase awareness for toilet users' rights and to advocate a better
toilet environment. Individuals, toilet associations, and other advocacy
groups mark this day across the world to bring attention to a cause that
truly affects everyone on earth. For further information on World Toilet
Day, please contact the World Toilet Organization at
media@worldtoilet.org.